Armor All Ad Campaign
Guard Your Legacy is an Armor All ad campaign that focuses on the brand’s newer product line made to protect classic cars and the memories that come with them. The campaign connects car care to legacy, showing how taking care of a vehicle also means preserving family stories, craftsmanship, and personal history. Designed to be viewed on a lower in-store kiosk, the visuals use bold type, warm tones, and classic car imagery to catch attention and feel nostalgic. Overall, the design communicates that protecting a classic car is about honoring what it represents.
Campaign Extensions
Where Legacy Lives On
The campaign extensions continue the story of legacy by showing how classic cars carry the people and moments that matter most. A turquoise classic car fills a roadside billboard, framed by elders and the line “Cherish the Classics,” quietly reminding viewers that honoring timeless cars mirrors the respect we give to older generations. The story then shifts into the present through a sponsored, carousel-style TikTok ad, where the message becomes “Honor the Ride.” Seen through the rearview mirror, a Mexican father drives while his two daughters smile in the back seat, capturing a fleeting moment that turns a car into a vessel for memory, culture, and connection.
