The Hey Dudes campaign centers on the “Clock In Comfy” idea, celebrating the ease of slipping into comfort no matter where the day takes you. It reframes productivity and everyday life by showing that comfort does not stop when work begins, and instead starts the moment you put them on. Through playful, relatable visuals and messaging, the campaign positions Hey Dudes as the go-to shoe for staying comfortable while staying on the clock.
Clock In’ Comfy
The Hey Dudes campaign was first developed as a storyboard to clearly map the “Clock In Comfy” narrative before being translated into an Instagram 9-grid and story format. The content visually moves from a traditional 9-to-5 setting into outdoor and hobby-driven activities, emphasizing freedom, flexibility, and comfort beyond the workday. Much of the imagery was created through strategic AI generation, allowing for cohesive, imaginative visuals that reinforce the campaign’s message while maintaining a polished, on-brand aesthetic.
