Aromas de Vida is a split-run campaign that honors heritage and the enduring influence of grandmothers through a soft, floral-inspired narrative. Designed as a two-part release, each run highlights a distinct cultural perspective while remaining unified in its message of remembrance and respect. Rooted in the memory of my grandmother’s rose-filled presence, the campaign carries delicate, symbolic elements that evoke grace, warmth, and quiet strength. Subtle floral motifs and an intentional sense of formality reflect the timeless elegance they embodied.

In collaboration with NICA and COMO, the campaign bridges shared values across communities, emphasizing connection, identity, and legacy. Through visual storytelling and intentional design, Aromas de Vida becomes a tribute to generational influence, inviting reflection and honoring the meaningful contributions passed down over time.